Art, Fashion and Sports in new Swatch collection


Swatch just unveiled a series of new watches from their creative ART, FASHION & SPORT COLLECTION.

Swatch Markus Linnenbrink

Swatch Markus Linnenbrink

The famous German artist Markus Linnenbrink designed two new pieces: We’re All Gonna Die and Time Is Never Enough. Like the rest of the collection, the watches are sold individually or in a limited and numbered edition of 777 pieces in its own special packaging. We’re All Gonna Die (Forron) retails at  $109, while Time Is Never Enough costs $99.


Markus Linnenbrink is a contemporary artist famous for his colorful installations. He often uses pigment, water, and an acrylic binder to paint his trademark parallel stripes of different colors. The detail noticeable on these watches – overflowing colors running one over another in a response to gravity – is a motif often used in Linnenbrink’s creations.

Swatch Jeremy Scott

Swatch Jeremy Scott

Jeremy Scott is another artist contributing to the exciting line of Swatch’s timepieces. He represents the Fashion link in the ART, FASHION & SPORT collection. This American based designer created Lighting Flash, Winged Swatch, and Swatch Opulence, inspired by pop culture, avant-garde and underground party icons. Each of the pieces is priced at $70.


Jeremy Scott, the fashion designer, is very much appreciated among the pop stars and celebrities. Among many others, he created pieces for Madona, Lady Gaga, Rihanna, Björk, Beyoncé, M.I.A, Robin, Justin Timberlake, Gwen Stefani, and Kanye West.

Swatch Terje Haakonsen

Swatch Terje Haakonsen

Terje Haakonsen, Norwegian snowboarder, is the key member of the Swatch Proteam. Terje has created two new models, Rune Stone and North Signs. Both models are priced at $70.


Terje Haakonsen is famous for setting the world record for highest ‘air’ in the qualifying round of the Arctic Challenge in 2007. He managed to reach 9.8 meters out of the top of the quarterpipe with a backside 360. Some of you may even know him as a creator of an aerial snowboard maneuver named The Haakon Flip. He has earned a total of 3 US Open victories, 5 European Championships and 3 World Championships.

  • Markus Linnenbrink Limited Edition Set: $279
  • Jeremy Scott Limited Edition Set: $420
  • Terje Haakonsen Limited Edition Set: $279
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