Swatch gets Full Blooded

Wow, has it already been 28 years since the first Swatch? And who would have thought that after all that time Swatch would still be around? Does anyone wear Swatch anymore? Questions, questions… But there surely must still be some fans out there cause Swatch turns out new collections like there’s no tomorrow.

Swatch’s latest collection is for some reason called Full Blooded and they are trying hard to convince us how “classic, timeless watches” are “more in trend than ever”. Apparently, in these 10 new models lurks a variety of styles and there will be something for everyone. Well, I disagree but does anyone ever listen? Not really!

Three colors for Swatch Full Blooded woman's collection

Anyway, there is a woman’s collection, for a “trend-conscious woman” and it consist of three new models with glittering crystals for hour indexes and in three colors. In fact, there are more than three, nine would be more accurate.

Full Blooded Skulls

Then you have a Skull sub-collection, another attempt to follow trends. Do you remember the time when Swatch used to create trends? Yea, me neither… But I digress. Two colors here, white and so fittingly black.

Swatch Full Blooded man's collection

And finally, there are five models (is it enough these days just to change color of one model and call it a new model?) So, there are five colors for men, suspiciously similar to the former Ice watches winter collection…

So there you have it – Swatch Irony Diaphane in ten (or more) colors.