The Lake Erie Monster – Shinola’s very first mechanical watch

Shinola Lake Erie Monster 1

Since its foundation in 2011, American lifestyle brand Shinola has traditionally used only quartz movements for its watches. Today the Detroit based company is proud to unveil its first ever mechanical timepiece – the Lake Erie Monster. A tribute to the beauty and rich diving history of Lake Erie and the Great Lakes, as well as the story of the mythical creature Bessie, the brand’s first mechanical watch is also its first diving piece. Priced at $2,250, the new Shinola Lake Erie Monster is issued as a limited edition of 500 pieces. The watch is covered by a limited lifetime guarantee. By purchasing it, the customers will gain access to the Foundry – an exclusive club created for owners of limited edition Shinola products.

Shinola Lake Erie Monster 2

Shinola’s first mechanical and dive piece


Nicknamed Bessie, the Lake Erie Monster was first spotted in 1894 by a farmer named Max Cocalis. According to him, all of his cows just disappeared one day and reemerged the next as one giant multi-headed cow-demon. With the help of volunteers, he managed to chase down the monster back into the Black River, where he believed it drowned. However, due to the river’s pollution, the monster did not drown but is actually believed to have developed gills and is still surviving in the Lake Erie to this very day. The Lake Erie Monster is reported to be between 9 to 12m (30 to 40ft) long, about 30m (100ft) in diameter, and with a blackish coloring.

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The caseback features a a motif of the Lake Erie Monster


Now back to the watch. The new Shinola Lake Erie Monster has a 43mm case made of highly durable 316L stainless steel. The case is water resistant to 300 meters and features an uni-directional rotating bezel with black ceramic insert. The most eye-catching part of the case is its back. The solid stainless steel caseback is engraved with Shinola’s portrayal of the legendary Lake Erie Monster, including a blue sapphire eye. Each of the 500 casebacks is laser-etched with serial number. Underneath the sapphire crystal lies a beautiful black glossy enamel dial with Super-LumiNova hands and indexes. The 12 o’clock marker is punctuated by a diver-down flag. Extremely legible, the dial displays hours, minutes, seconds, and date at 4 o’clock.

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The black enamel dial is clean and highly legible


Ticking inside the latest Lake Erie Monster watch is the Argomatic R150 – Shinola’s first automatic movement developed and manufactured by its Swiss partner, Ronda AG. Featuring 25 jewels, this self-winding movement beats at a frequency of 28,800 vibrations per hour and offers a power reserve of 40 hours. The movement was built from high-end Swiss components that were assembled in the brand’s Detroit watch factory. The new Shinola Lake Erie Monster comes in a special metal box that was inspired by ammunition cans and includes three straps: a stainless steel three-link bracelet, black rubber dive strap, and black fabric strap. All of these are easily interchangeable with the provided tools. Also included inside the special metal box are a Princeton Tec Diver’s Flashlight and the diver’s map of Lake Erie.

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The watch comes in a special metal box that was inspired by ammunition cans



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