Corum launches the new Heritage Lab collection

Corum Heritage Corum Lab 01 1Within its Heritage range, Swiss watchmaker Corum produces pieces that fully incorporate the history of the brand. Watches like the Coin or the Eleganza express a form of creativity that is daring yet timeless and has built on the company’s technical and aesthetic expertise for more than half a century. Today Corum is expanding the series with a brand new collection called the “Lab”. With this range of watches, Corum aims at taking risks and experimenting. The idea is to create timepieces that are modern, highly technical, and only available as limited editions. The first watch in the collection is the Heritage Corum Lab 01. Produced in two 99-piece limited editions, the timepiece is now available at the brand’s boutiques and authorized dealers. Each model is priced at CHF 13,800.

Corum Heritage Corum Lab 01 2

With its new “Lab” collection, Corum aims at taking risks and experimenting

The new Heritage Corum Lab 01 models were officially launched on the 13 November at the Macau Centre in Bejing. The watches were unveiled during the opening of a Corum boutique, currently the only one in China. Located in the heart of the city, the store underlines the importance of the Chinese market for the Swiss brand, a place where even the most demanding collectors will discover creatively unparalleled fine watchmaking. The new boutique confirm’s Corum’s commercial strength and its successful presence in the world’s greatest cities, opened with the presidency of Jérôme Biard since summer 2017. Speaking about the new collection, the brand’s CEO said that the Heritage Corum Lab 01 watches embody Corum’s disruptive approach to watchmaking. With its “Lab” collection, the company wants to create a dialogue between past and future. “Heritage looks to the past, the lab to the future,” explained Mr. Biard.

Corum Heritage Corum Lab 01 3

The watch was unveiled during the opening of a dedicated Corum store, currently the only one in China

The first two “Lab” watches feature 39.89 mm x 55.00 mm barrel-shaped cases made of titanium with black DLC (Diamond Like Carbon) treatment and rubber sides. Both watches are water resistant to 50 meters and have transparent sapphire case backs. The cases are also equipped with a crown unusually positioned at 6 o’clock. Instead of a classic solid dial, Corum opted for a modern-looking open-worked dial which allows for the skeleton movement to be admired. The dial comes in grey anthracite enhanced with either red or white accents, depending on the model. Located at 5 o’clock, the micro-rotor features a modern spiral finish that accentuates the “speed” effect when it begins to rotate. Function-wise, the dial is pretty simple and straightforward: only hours and minutes.

Corum Heritage Corum Lab 01 7

Both models are limited to only 99 pieces

Powering the latest Corum watches is the caliber CO 410 with 27 jewels. Unlike most movements, which are round to fit differently-shaped cases, the caliber CO 410 is specifically made to fit the case of the Heritage Corum Lab 01. The movement itself beats at a frequency of 28,800 vibrations per hour and offers a power reserve of approximately 50 hours. The new Heritage Corum Lab 01 watches are both delivered on a black rubber strap embossed with the Corum key logo and secured with a triple folding buckle in titanium.

Corum Heritage Corum Lab 01 4

The crown is unusually placed at 6 o’clock



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