Hublot keeps Banging!


I think we can all safely agree that week just couldn’t be complete without some Hublot news. Our most productive, or at least a manufacture with the busiest marketing department, released a couple of new watches and accordingly, press releases followed. Seriously, it is practically public knowledge Hublot is spending a little fortune on their marketing, but kudos to those poor laborers… They have more work in a week than some brands get in a year.

Ricardo Guadalupe, Managing Director of Hublot

Ricardo Guadalupe, Managing Director of Hublot, a baby Biver!

Tonight, as it’ll surely become our tradition, we put together those bits of news to save you some time, and server space. The internet is not infinite, you know, soon there will be campaigns like “Storage responsibly”. Right. But enough with my clairvoyance, let’s move on to the first Hublot news – and that is Hublot signing a partnership with one of the most recognizable brands on the planet. No, it is not Coca Cola (say, that’s an idea!), it’s Ferrari. It would actually be a big deal, if it weren’t for a couple of manufactures before Hublot trying to boost their image with Scuderia’s help, but only to fail miserably. I’m talking about Panerai and Girard-Perregaux, previous owners of the Ferrari license. It’s like Ferrari is the kiss of death for watches. But to be honest, I can’t really think of a better brand today to go with arguably the best known super car, they are both ostentatious to the core, both are midlife crisis toys, and both are big and laud and scream “look at me!” Kinda obvious why Girard-Perregaux failed, isn’t it?

 Big Bang Chrono Tourbillon Ferrari

Big Bang Chrono Tourbillon Ferrari

Naturally, there was a Big Bang released in that honor, and it was revealed at a somewhat unusual location – in Guangzhou. Supposedly, it was a 20th anniversary of the first Ferrari being sold in China. Oh wait, isn’t China one of the biggest and fastest growing luxury goods market? Why yes, I believe it is. There, mystery solved. This Big Bang Chrono Tourbillon Ferrari is surprisingly subtle (remember, we are talking Ferrari and Hublot here), and surprisingly non-red. Congratulations to designers for successfully avoiding a cliché!

Baby Million Big Bang

Baby Million Big Bang

Another big news is about, you guessed it, another Big Bang! It’s a Baby Million, baby! Shagadelic!

Check this out: 440 baguette diamonds, 451 brilliant cut diamonds – total 891 diamonds equals nearly 28 carats. Now, I don’t know exactly how much money that is, but I’ll go out on a limb and say a lot. To make things more interesting, Hublot packed an auto-chrono movement into this – very thoughtful, it will certainly be used often – and its black dial is made of white gold.

Baby Million Big Bang

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