In 2016, for the 85th anniversary of the Reverso model, the Swiss watch manufacturer Jaeger-LeCoultre introduced a special program called Atelier Reverso. This program enables the customers to take part in the creation of their own Reverso watch by choosing the design of their watch and customizing it. The customers can choose between various different materials or shades for the leather strap, change the color of the second dial, or decide on the engraving on the solid-dial models. The second dials can also be decorated with diamonds. The straps can easily be replaced with another, giving the timepiece a whole new dimension. Even the buckle is easily switchable. A new take on watchmaking, Jaeger-LeCoultre’s Atelier Reverso makes the relationship between a user and his/her watch even more special.
For ladies, the Atelier Reverso features 7 models, 49 dials and colors, and 800 straps! Altogether, a total of 5,227 different combinations! Today, this number becomes even larger as Jaeger-LeCoultre introduces the new Reverso Classic Large Duo Small Second – the brand’s first customizable gentlemen’s watch. For this model, the Swiss manufacturer has created 3 new exciting dial options: electric blue, green marble and tiger’s eye. These new masculine colors bring a new dimension to the so-far mostly feminine Atelier Reverso line. The base Jaeger-LeCoultre Reverso Classic Large Duo Small Second model retails for $8,300. Depending on the level of customization, this price can, of course, be even higher. The watch, like all Atelier Reverso models, can be customized either in one of the brand’s boutique or via the company’s iOS mobile app.
The Jaeger-LeCoultre Reverso Classic Large Duo Small Second itself is placed inside a large 47 mm x 28.3 mm stainless steel case. The case is water resistant to 30 meters and has a thickness of 10.3 mm. Decorated with a vertically-brushed guilloché pattern, the black front dial displays hours, minutes and small seconds. The reverse dial on the “default” model is black and features has a Clous de Paris background with an opaline dial set into it. The reverse dials display second time zone and a day/night indicator. The front of the watch features blued baton hands while the back uses silvered Dauphine hands. The electric blue dial displays vibrant shades of blue and a familiar Clous de Paris pattern. The Military Marble features matte green counters set against a green marble backdrop. The tiger’s eye has solid brown counters set against a beautiful stone-looking background that features horizontal stripes in different shades, varying from brown to gold.
Moving to the insides of the watch. The Jaeger-LeCoultre Reverso Classic Large Duo Small Second is powered by the brand’s very own Calibre 854A containing 160 parts and 19 jewels. The manual winding movement beats at a frequency of 21,600 vibrations per hour and enables a power reserve of approximately 42 hours. The “default” Reverso Classic Large Duo Small Second comes on a stylish black alligator leather strap secured with a stainless steel folding clasp. The three customizable versions feature blue, green or brown matching straps.